Six thousand apartments have become holiday homes in a few years – mostly under tax avoidance -. A strong increase and an inaccessibility to student apartments, temporary workers and low-income families. Hundreds of evictions for innocent arrears. The closure of craft shops replaced by the monoculture of serial gastronomy. The huge spread of illegal and underpaid work in the tourism industry. The disproportion between private annuities and public revenues. The impact on land use, pollution and transport.
These are some of the effects that clearly tell us that there is something wrong.
Touristification has also affected the city of Naples, emptied of most of the inhabitants, some of whom have always lived in historical districts, is now in danger of being transformed into a large Disneyland.
Sit at the decision-making tables on touristification in Naples and personate some of the main local actors involved in and from this phenomenon: the citizen, the dealer, the tourist, the mayor, the real estate agent, the host and the AirBnb manager. Face the delicate issues of touristification, assign weight and judgments, and negotiate with others to bring out your ideas. Find the most creative solutions putting your ability to negotiate with others players. Who is the best at doing it?
Are you ready to turn the tide of the city? Follow these 10 rules and be creative!
Form four teams of five. Each team will sit at one of the four decision-making tables: economic development, cultural heritage conservation and valorisation, life quality and urban identity.
Within each team, distribute the five card stakeholder, one to each player, and be ready to change personality by covering the roles of the local actors: the dealer, the mayor, the real estate agency, the host and the AirBnb manager, the citizen and the tourist.
Flip the card! After having entered the stories of the characters, read the criteria. Each character takes a different advantage depending on the direction (increase or decrease) of the 5 criteria: real estate market price, percentage of urban waste, mean revenue of hosts, number of visitors to the cultural heritage (museums, historical buildings, churches, etc .), pedestrian flows density.
Define possible actions based on attitude of your character, completing the empathy map: propose at least one and maximum three actions for each Stakeholder.
You have 1 hour of time!
Dealt one chip each player and start negotiating with the other characters sitting at your table to reach consensus. What actions do you prefer?
Help yourself with a Consensus Canvas at the table and with the post-its. Distribute your post-it, with the name of your character and the number corresponding to each action written on it (in reference to the Empathy Map), on the three most external categories – not tolerated (excluded), I tolerate, I prefer – and start your debate (the choice of the category depends on the attitudes of your character). Those who see (one or more players) their proposed actions climb the rankings, gain consensus and end up among everyone’s favorite (shifting towards “we prefer”), will earn 3 bonus chips, thus increasing their degree of influence.
You have 1 hour of time!
If you have noticed, there are two key stakeholders characters left outside the tables to tackle the problem of touristification: citizens and tourists. Well, now cancel the previous roles (keeping your game chips) and distribute the citizens and tourists cards to all the players, dividing you into two maxi teams.
WARNING! The game ends here if you can’t use Promethee.
If you have learned to use Promethee, distribute an evaluation matrix to both teams and find together an agreement in attributing the weights to each criterion, on a scale of 1 to 10. Write the alternatives emerged from the previous Consensus Canvas in the matrix and carry out a qualitative evaluation of them choosing from 5 possible ratings: “very bad”, “bad”, “average”, “good” and “very good”.
You have 45 minutes!
Implement the matrices in the software and print the mediation scenario from which the ranking of the alternatives emerges, ordered from the best to the worst.
You have 15 minutes per team!
The moment of final mediation has arrived.
Place the preferred actions that emerged from the ranking printed on the Solutions Map.
You have 5 minutes of time!
Take out your chips. Those who have more have a better chance of overturn the game, trying to level up the actions he considers most valid. Each player uses his adhesive chips to vote, using the dot-voting, for the actions on the board. There is still an opportunity to mediate.
You have 15 minutes!
The new scores assigned to the solutions on the Solution Map redefine the ranking. Does the result get everyone on board? Discuss it, but you have a maximum of 20 minutes!
Starting from the actions that emerged, define a final strategy to try to respond, together, to the problem of touristification in Naples.
Congratulations you ended Touristik-city-Naples!
Before tackling the mission, we advise you to take a look at this material. It could be essential to become most influential character of Touristik-city!
– You can’t complete the mission if you can’t use Promethee. Read something about the potential of this software at this link.
– Does “Decentralized Organizations” mean anything to you? Find out more here!
– Learn the tricks of facilitators from around the world to co-create together by clicking here.
From this bibliography, you can read more about all the topics dealt with during the mission:
Greco, S. et al. (2016). Multiple criteria decision analysis. Springer, New York.
Ishizaka, A. & Nemery, P. (2013). Multi-criteria decision analysis: methods and software. John Wiley & Sons.
Daldanise, G. et al. (2020). Cultural and tourist valorisation processes towards a collaborative governance for Southern Italy development. In: International Symposium on New Metropolitan Perspectives. Springer, Cham, forthcoming.
Brans, J.,P. & Mareschal, B. (2002). PROMETHEE-GAIA. Une Méthodologie d’Aide à la Décision en Présence de Critères Multiples. Ellipses, Paris.
Cerreta, M., Daldanise, G., & Sposito, S. (2018). Public spaces culture-led regeneration: monitoring complex values networks in action. Urbani Izziv / Urban Challenge Journal, Vol. 29, 9–28. Retrieved
from issn: 1855‐8399.
Cerreta, M. et al. (2020) Operationalizing the Circular City Model for Naples City-Port: A Hybrid Development Strategy. Sustainability, 11, forthcoming.
This mission releases:
40 points and the Policy Maker Skill!
The mission Touristik-City is conceived and designed by:
Maria Cerreta, Orfina Fatigato, Giuliano Poli, Ludovica La Rocca, Ottavia Starace.